Research & Analysis Workflows

Evaluate market growth strategy candidates (Differentiated, Dominant, Disruptive, Discrete, Sustaining) using calculated ODI Opportunity Scores, segment definitions, price/performance evidence, and market constraints. Use when asked to map market opportunities to growth strategies, evaluate strategy feasibility against customer evidence, identify disconfirming evidence, or define next validation actions.

Define, rewrite, or audit a Jobs-to-be-Done Core Functional Job from customer research, product descriptions, feedback, or candidate job statements. Use when asked to identify a customer's core functional job, separate a job from a solution or outcome, validate a JTBD job statement, or rewrite a feature-oriented request as a solution-free functional job.

Build or audit a solution-free Universal Job Map for a defined Core Functional Job. Use when asked to decompose a customer's functional job into Define, Locate, Prepare, Confirm, Execute, Monitor, Modify, and Conclude steps; identify missing, misordered, solution-specific, or vendor-centric job-map steps; or prepare a validated job map for ODI desired-outcome research.

Calculate Outcome-Driven Innovation (ODI) Opportunity Scores from quantitative customer survey data. Use when asked to compute opportunity scores, classify outcomes into underserved or overserved categories, audit survey scale compatibility, report methodological limitations, or run deterministic calculations on survey datasets.

Formulate, audit, or rewrite solution-free Desired Outcome Statements for a specific step in a JTBD Universal Job Map. Use when asked to extract customer performance metrics, remove solution or feature bias from outcome statements, deduplicate outcome metrics, structure customer success criteria for Outcome-Driven Innovation (ODI) research, or prepare desired outcomes for a job-map step.