Marketing & SEO Workflows

Agent eXperience Interface (AXI) router — the main entry point for agent-ergonomic CLIs. Use whenever the agent needs GitHub, browser automation, human review, quota routing, Slack, Notion, AWS/Docker/K8s, databases, or any AXI-catalog tool; when choosing AXI vs MCP vs raw CLI; when building or reviewing an agent-facing CLI; or when the user says axi, gh-axi, chrome-devtools-axi, TOON output, agent ergonomics, or "prefer AXI". When in doubt about which external tool interface to use, start here.

Generate an interactive HTML brand playground that shows your brand rendered live — palette, typography, logo, voice — with a social card and OG image preview that updates as you tweak tokens. Opens in browser. The visual approval step for the /cmo flow: /visual-style writes the brand, this skill shows it. Use when the user says "show me my brand", "brand playground", "preview my brand", "what does our brand look like", "visual preview", "brand kit", "see my colors", "how does my brand look", or after /visual-style completes and the user needs to approve the visual identity before moving to content generation. Also use when someone says "I want to see it" during any brand-building conversation.

Build applications and agents with Exa's API Platform: search, contents, answer, context, Agent API, monitors, websets, OpenAI-compatible endpoints, and exa-py / exa-js. Use when choosing Exa endpoints, writing Exa API calls, integrating semantic web search or research into products, or debugging Exa request shapes. Load references/ on demand for endpoint details.

Brand-grounded Remotion video pipeline. Take a brief, ground it in brand/ (voice, audience, positioning, creative-kit), write a beat sheet, scaffold a fresh Remotion project, generate any required assets, compose with frame-driven animations, and bake a final MP4. Use this skill whenever the user wants to build a NEW Remotion video from scratch — product films, motion graphics, code-driven shaders, CRT/glitch effects, HTML-in-canvas demos, React video. Triggers on requests like "make a remotion video", CRT/glitch/scanline effects, html-in-canvas demos, video shaders, WebGL video, and frame-driven React video. This is the mktg-native sibling of the personal /cmo-video skill: /cmo-video recreates the style of an existing reference video; /cmo-remotion builds something new from a brief. Always load remotion-best-practices before stage 5 (compose).

When mktg-studio is running on this machine, /cmo proactively narrates work into the dashboard via Bash + curl against the localhost HTTP API. Detect via /api/health, then log every meaningful action — the user sees what /cmo is doing in real time.

Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registration flow', 'trial conversion', 'free to paid', 'upgrade flow', 'user journey', or wants to improve any multi-step user journey. If they mention steps, screens, or a sequence that leads to signup, payment, or activation, this is the skill. Even casual mentions like 'users aren't finishing signup' or 'our onboarding sucks' should trigger this. Use this instead of page-cro when the problem spans multiple screens rather than a single page.

Call Exa Contents (POST /contents) for LLM-ready extraction from known URLs: text, highlights, summaries, links, image links, subpages, freshness-controlled crawl. Use when the agent already has URLs. Prefer Exa MCP webfetchexa when available; otherwise raw HTTP with EXAAPIKEY. NOT for open-ended discovery (use exa-search) or auth-walled X/Twitter (use mktg-x). For full-site crawl of a known domain, firecrawl may be better.

Scan the current market landscape and produce a ground-truth ecosystem snapshot. Chains /last30days for live research, validates with user, and writes brand/landscape.md with a Claims Blacklist that hard-gates all content generation. Use when: "landscape", "ecosystem", "market snapshot", "ground truth", "what's happening", "refresh landscape", "market trends", or before any content campaign to verify claims.

Record product demos and walkthroughs for marketing assets. Two modes: quick screenshot-stitch demos via ply + ffmpeg, or polished Remotion compositions. Use when the user mentions product demo, demo video, walkthrough video, feature showcase, screen recording, GIF demo, product tour, onboarding video, visual tutorial, feature walkthrough, landing page video, hero video, product video, app preview video, or wants to show their product in action. Even if they just say 'show what it does', 'make a video of the app', 'I need a demo for my landing page', or 'record the app' — this is the skill. If someone has a working product and needs marketing assets that show it off, start here.

First-run conversational setup wizard for marketing-cli. Use when /cmo detects no populated brand files and no cmo-preferences.md, when the user just installed marketing-cli for the first time, or when they say things like "set up marketing", "start marketing", "marketing wizard", "I just installed marketing-cli", "onboard me", "first time", "initial setup". Asks 3 sharp questions (identity, posture, distribution preferences), records the answers to brand/cmo-preferences.md, then hands off to /cmo's foundation flow which spawns 3 research agents in parallel. The user never has to type /mktg-setup directly — /cmo auto-routes here on first run.

Read tweets, threads, bookmarks, articles, and user timelines on X (formerly Twitter) using an authenticated GraphQL flow. Use this skill whenever the user mentions a tweet URL, a Twitter thread, an X bookmark, a Twitter article, reading their X bookmarks, pulling a thread, or grabbing X content — even if they don't explicitly say 'use mktg-x'. Requires MKTGXAUTHTOKEN and MKTGXCT0 env vars. Do NOT firecrawl x.com URLs — Twitter serves a degraded logged-out page and firecrawl will return the login wall. mktg-x is the only path for auth-walled X content.

Backlink + distribution checklist that expands a site's KD ceiling beyond what on-page work alone can earn. Use when the user mentions 'backlinks', 'off-page SEO', 'directory submissions', 'guest posts', 'outreach targets', 'link building', 'submit to directories', 'get listed in listicles', 'Product Hunt launch backlinks', or asks 'how do I get more domain authority'. Generates a prioritized, researched target list across directories, listicles, and guest-post candidates — does NOT submit anything on the user's behalf. Pairs with mktg-backlink-prospector agent for parallel research. Distinct from seo-machine (on-page programmatic) and seo-audit (technical diagnostic). The off-page half of the SEO operation.

Friendly SEO coach mode for the mktg + OpenSEO stack. Use this skill when the user is new to SEO, unsure which SEO workflow to run, asks "what does OpenSEO do", wants strategy explained in plain language, or needs help choosing between keyword research, clustering, competitive analysis, and link prospecting. Triggers: "seo coach", "new to seo", "explain openseo", "what seo should i do", "seo strategy help".

Map who is winning an SEO market with measured data — recurring SERP domains, organic footprints, winning content themes, backlink authority, and the gaps worth attacking. Use this skill for market-level questions ("who ranks for X", "how competitive is this space", "where are the SEO openings") before committing to keyword targets or content themes. For one named competitor, use openseo-competitor-analysis instead. Triggers: "competitive landscape seo", "who ranks for", "seo market map", "how competitive is", "serp competitors".

Deep-dive ONE competitor's organic footprint — exact ranking keywords and URLs, content themes, backlink profile, and exploitable gaps — with findings written into brand/competitors.md. Use this skill when the user names a competitor and wants to know what to learn from them, counter, or outrank, including head-to-head comparisons against the user's own domain. For market-level mapping first, use openseo-competitive-landscape. Triggers: "analyze competitor", "competitor keywords", "competitor backlinks", "beat ", "competitor seo teardown".

Cluster keywords by search intent and map each cluster to an existing or proposed page, with cannibalization detection from Search Console. Use this skill when the user has a keyword list (saved set, brand/keyword-plan.md, GSC export, or seed topic) and needs page targets, content briefs, or a site map for SEO pages — especially before seo-content or seo-machine page generation. Triggers: "cluster keywords", "keyword mapping", "map keywords to pages", "keyword cannibalization", "which page should target".

Discover keyword opportunities with MEASURED volume, keyword difficulty, CPC, and intent from OpenSEO, then write them into brand/keyword-plan.md. Use this skill whenever someone asks for keyword difficulty, KD, search volume, keyword ideas with metrics, striking-distance opportunities from Search Console, or SERP-validated keyword priorities. For qualitative research without an OpenSEO connection, use mktg's keyword-research instead (metrics will be unknown). Triggers: "keyword difficulty", "search volume", "keyword opportunities", "striking distance keywords", "measured keyword research".

Find realistic link prospects with SERP and backlink evidence, discover contact paths via web tools, and draft personalized outreach — with targets saved to .seo/backlink-targets.json for off-page-seo campaigns. Use this skill when the user has a linkable asset (study, tool, guide, template, product page) and wants backlinks, resource-page inclusions, or comparison mentions. Triggers: "link prospecting", "find backlink opportunities", "resource page outreach", "get backlinks for", "link building outreach".

Bind this repo to an OpenSEO project and prepare the local SEO state directories. Use this skill when starting SEO work on a fresh project, when .seo/openseo.json does not exist yet, when the OpenSEO project id is unknown, or when Google Search Console needs connecting before keyword or rank work can start. Triggers: "set up openseo", "link seo project", "connect gsc", "start seo for this site", "openseo project id".

On-brand visual marketing content using Paper MCP and parallel agent teams. Reads the project's brand/ directory to build a design system, then spawns designer agents in parallel — each creating a unique artboard with a different on-brand layout interpretation. Intelligently adapts agent count and approach based on user goals via AskUserQuestion interrogation. Produces Instagram carousels, TikTok slideshows, social posts, story slides, and visual assets. When used with content spec YAMLs from /slideshow-script, each agent gets a unique script AND unique design direction. Make sure to use this skill whenever the user wants visual marketing content designed in Paper — carousels, slideshows, social posts, story slides, or any visual asset. Even if they just say "design something" or "make slides" or "create visual content", this is the skill. Also triggers on "paper marketing", "instagram design", "TikTok design", "slideshow design", "create carousel", or "social graphics".

Discovers differentiated market positioning using 8 proven frameworks. This skill should be used when launching a new product or service, entering competitive markets, refreshing stale positioning, or when current messaging sounds like every other competitor.

Build an organic-traffic operating system for any site or app: a multi-phase, resumable engine that ships programmatic landing pages (alternatives, comparisons, use-cases, playbooks) on top of real keyword research. Use when the user says 'SEO machine', 'build organic traffic', 'rank on Google', 'we need traffic', 'alternatives pages', 'comparison pages', '/for/ pages', 'programmatic SEO', or 'build an SEO engine'. Distinct from seo-audit (one-off diagnostic) and seo-content (single-article writer): this skill owns research, planning, page generation, internal linking, off-page checklist, and the persistent phase tracker across the whole run. Resumable — every invocation continues the last run.

Generate 5 different narrative scripts for visual slideshows from a single positioning angle. Each script uses a different storytelling framework (AIDA, PAS, BAB, Star-Story-Solution, Stat-Flip) producing genuinely different stories, not layout variations. Make sure to use this skill whenever the user wants slideshow scripts, TikTok content scripts, carousel copy, narrative frameworks for visual content, or says anything about writing scripts for slides or social media storytelling. Even 'write me some TikTok content' or 'I need carousel copy' should trigger this. Outputs structured YAML content specs that chain directly to /paper-marketing for visual design.

End-to-end social content campaign pipeline. Takes a marketing goal and produces scheduled, on-brand social posts with visuals across postiz-supported platforms, while keeping Typefully for X/thread specialist flows and fallback coverage. Chains: CMO strategy, content writing with voice calibration, AI slop audit, selective Paper MCP visual design, and routed scheduling via postiz or Typefully. Each phase has a human gate. Use this skill whenever someone wants to plan and execute a batch of social posts — not just one-off tweets. Triggers include: "social campaign", "schedule posts", "pre-launch content", "content calendar", "social content pipeline", "build up content", "I need social media content for my launch", "help me build social presence", "plan a week of posts", "batch social content", "social media strategy", or any request involving multiple scheduled posts with optional visuals.