Marketing & SEO Workflows

[PROTOCOL] Single intake point for any task (marketing / dev / design). Classifies the domain, captures acceptance criteria, hands off to the matching domain lead. Does not plan, dispatch, or execute work.

[METHODOLOGY] AI platform visibility audit process (ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Copilot, Yandex Neyro) with persistent projects, brand/competitor/segment management, intent-based prompt generation, source analysis, history tracking, trend comparison. Preloaded by marketing-ai-visibility-specialist agent.

[METHODOLOGY] Multi-format banner design (social, ads, web hero, print) with multiple art direction options and AI-generated visual elements. Preloaded by marketing-banner-designer agent.

[METHODOLOGY] Brand voice, visual identity, messaging frameworks, asset management, brand consistency, tone of voice, style guides. Preloaded by design-brand-strategist agent.

Review code for quality, security, and maintainability. Use after code changes are completed and ready for review.

[METHODOLOGY] Universal quality coding process (plan, TDD, reviews). Preloaded by dev-backend-engineer, dev-frontend-engineer, dev-fullstack-engineer agents.

[TOOL] Direct MCP integration with Codex CLI as agency tool. Codex (GPT-5-class) is available as MCP server, exposing tools mcpcodexcodex (start session) and mcpcodexcodex-reply (continue). Use Codex for: image generation, UI mockups, vision/multimodal review, cross-family second opinion. Reference- only — loaded by visual designers (design-visual-designer, marketing-banner- designer, design-ui-designer, design-presentation-designer) and adversary scripts via skill frontmatter.

[METHODOLOGY] CI/CD pipeline setup, deployment configuration, automated deploy workflows (GitHub Actions, Vercel, Railway, Fly.io, AWS, VPS), secrets management in CI. Preloaded by dev-devops-engineer agent.

[METHODOLOGY] AI-generated visual assets pipeline — logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Preloaded by design-visual-designer agent.

[METHODOLOGY] Decompose a design engagement plan into atomic task files (engagement/tasks/.md). Each task = one specialist + one deliverable + measurable done-when. Enables targeted re-dispatch on iter-2 REJECT instead of re-running the whole brand/UI phase.

[PROTOCOL] Tier-aware acceptance methodology shared by all agency directors (marketing / dev / design). Defines per-tier (S/M/L) protocols: S has no director phase, M adds Opus adversary, L adds cross-family consilium. Directors are JUDGES between producer and adversary, not re-runners. Reference-only — loaded by director agents via skills frontmatter, not triggered by keywords.

[PROTOCOL] Documentation backfill after an engagement changes code, architecture, deployment, or public contracts. Defines when to trigger, which doc files to update, and what the diff artefact must contain. Preloaded by lead agents (dev-lead, design-lead, marketing-lead). Pure reference — no triggers, not invoked by secretary.

Writing clear, discoverable software documentation following the Eight Rules and Diataxis framework.

[PROTOCOL] Canonical contract for agency engagement lifecycle: artefact schemas, state files, iteration budget, escalation rules, cross-domain handoff, observability. Single source of truth referenced by agency-intake, leads, directors, and pipeline skills. Pure reference — no triggers, not invoked by the secretary as a router target.

[METHODOLOGY] Feature delivery orchestration (agent waves, review cycles max 3 rounds, commit-per-wave). Preloaded by dev-engineering-lead agent.

[METHODOLOGY] Feature pre-filter (codebase exploration, feasibility check, GO/NO-GO verdict) — runs before user-spec to prevent wasted effort. Preloaded by dev-product-analyst agent.

[METHODOLOGY] Dev infrastructure setup (framework init, folder structure, Docker, pre-commit hooks with gitleaks, testing infrastructure, .gitignore). Preloaded by dev-devops-engineer agent.

[METHODOLOGY] Decompose a marketing engagement plan into atomic task files (engagement/tasks/.md). Each task = one specialist + one deliverable + measurable done-when. Enables targeted re-dispatch on iter-2 REJECT instead of re-running the whole phase.

[METHODOLOGY] Git-backed task management that survives context compaction (tasks as .md files in work/tasks/ with dependencies and statuses, auto-save context for post-compact recovery). Preloaded by dev-engineering-lead agent.

[METHODOLOGY] Post-deploy verification (execute AVP from tech-spec on live environment, verify acceptance criteria from user-spec + tech-spec, pick up deferred criteria from pre-deploy QA report) using MCP tools (Telegram MCP, Playwright, curl, bash). Preloaded by post-deploy-qa agent.

[METHODOLOGY] Pre-deploy acceptance testing (run test suite — unit/integration/E2E, verify acceptance criteria from user-spec and tech-spec, no live environment needed). Preloaded by pre-deploy-qa agent.

[METHODOLOGY] Comprehensive security analysis against OWASP Top 10 standards (authentication, user input, database queries, external APIs). Preloaded by security-auditor agent.

[METHODOLOGY] Semantic drift analysis process (topical deviation, underlinked content, misaligned queries, junk drift) using Yandex data, producing interactive HTML report with radial visualization. Preloaded by marketing-web-analyst agent.

[METHODOLOGY] Comprehensive SEO audit process orchestrating Yandex data sources (Webmaster, Metrika, Wordstat, Search) into a unified report with recommendations. Preloaded by marketing-seo-specialist agent.