Marketing & SEO Workflows

TRIGGER when the user runs /vantage, or asks for competitive landscape / competitive intelligence / marketing-intelligence work, or says "competitive analysis", "competitor teardown", "competitive landscape", "size up our competitors", "how do we stack up", "share of voice", "competitive matrix", "build a battlecard". This is Vantage — a Marketing Intelligence OS. It opens a guided console, asks what the user wants one question at a time, then runs it. DO NOT trigger for: pure technical/on-page SEO audits (use seo / seo- skills), single "X vs Y" comparison PAGE creation (use seo-competitor-pages), backlink profiles only (use backlink-analyzer), or live keyword data lookups.

TRIGGER when the user wants to CREATE their own paid ads / campaign concepts — "write ad copy", "ad concepts", "campaign ideas", "Meta ad variants", "Google RSA", "ad angles", "creative brief", "hooks for ads". Part of the vantage (Vantage.os) Paid-Media Lab pack. Turns competitive ad intelligence + positioning into ready-to-test ad concepts. DO NOT trigger for ANALYZING competitor ads (use vantage-ads) or organic content (use vantage-content-plan).

TRIGGER when the user wants competitor paid-media / ad-creative intelligence — "what ads are they running", "Meta Ad Library", "ad creative analysis", "competitor ads", "their offers", "paid media teardown", "ad spy". Part of the vantage suite. Reads public ad libraries to map creatives, offers, and spend posture. DO NOT trigger for running the user's OWN ads or pure keyword bid data (use seo-dataforseo).

TRIGGER when the user wants a SALES battlecard or win/loss material for a competitor — "build a battlecard", "how do we beat X", "why we win vs X", "objection handling for X", "competitor kill sheet", "sales enablement for competitor". Part of the vantage suite. Produces a rep-ready battlecard. DO NOT trigger for marketing positioning analysis (use vantage-positioning) or comparison PAGES (use seo-competitor-pages).

TRIGGER when the user wants a marketing-level read of a competitor's content engine & organic footprint — "their content strategy", "what do they blog about", "content cadence", "share of search", "content gaps vs competitors", "their resources". Part of the vantage suite. DO NOT trigger for deep keyword/backlink DATA (use seo-dataforseo, backlink-analyzer) or full SEO audits (use seo) — this skill HANDS OFF to those.

TRIGGER when the user wants to PLAN their own content / content strategy — "content strategy", "content plan", "what should we write", "topic ideas", "content calendar", "pillar pages", "content briefs", "blog plan". Part of the vantage (Vantage.os) Content Engine pack. Builds a pillar/cluster plan, a prioritized topic backlog, full content briefs, and an editorial calendar. DO NOT trigger for ANALYZING a competitor's content (use vantage-content), live keyword DATA (use seo-dataforseo), or writing the final article (use copywriting / seo-content-writer).

TRIGGER when the user needs to identify and tier the real competitor set for a brand/domain — "who are our competitors", "find our competitors", "build a competitor list", "competitive set", "who else is in this market". Part of the vantage suite. Produces a tiered, evidence-backed competitor set. DO NOT trigger for analyzing competitors already named (use the relevant vantage- channel skill) or keyword-ranking rivals only (use seo-dataforseo).

TRIGGER when the user wants to build email / lifecycle / nurture flows — "email sequence", "welcome series", "onboarding emails", "nurture flow", "drip campaign", "winback", "lifecycle marketing", "trial conversion emails", "write our emails". Part of the vantage (Vantage.os) Lifecycle & Email pack. Produces a lifecycle map, sequence designs, full email copy, and trigger/timing logic. DO NOT trigger for one-off broadcast/newsletter copy only (use copywriting) or paid ads (use vantage-ad-lab).

TRIGGER when the user wants to build or sharpen THEIR OWN positioning & messaging — "our positioning", "messaging house", "value proposition", "our one-liner", "homepage copy", "how should we position", "messaging framework", "what's our narrative". Part of the vantage (Vantage.os) Positioning Studio pack. Produces a positioning statement, messaging house, hero copy, and narrative. DO NOT trigger for analyzing a COMPETITOR's positioning (use vantage-positioning) or writing long-form content (use vantage-content-plan / copywriting).

TRIGGER when the user wants ONGOING competitive monitoring — "monitor our competitors", "watch competitor changes", "track competitor pricing/messaging", "competitive alerts", "keep tabs on", "recurring competitive watch". Part of the vantage suite. Establishes a repeatable watch and diff-since-last-check brief. DO NOT trigger for a one-time teardown (use /vantage) or rank tracking only (use rank-tracker).

TRIGGER when the user wants a competitor messaging / positioning teardown — "how do they position", "messaging analysis", "positioning matrix", "what's their value prop", "how do we differentiate", "messaging map". Part of the vantage suite. Produces a messaging matrix, positioning map, and white-space read. DO NOT trigger for writing the user's OWN copy (use copywriting) or on-page SEO (use seo-page).

TRIGGER when the user wants a competitor social & community / share-of-voice read — "their social presence", "share of voice", "engagement vs competitors", "what do they post", "their LinkedIn", "community strategy", "social benchmarking". Part of the vantage suite. DO NOT trigger for paid social ADS (use vantage-ads) or running the user's own social.

TRIGGER when the user wants a competitor website & conversion-path teardown — "teardown their site", "their funnel", "conversion analysis", "their pricing page", "how do they capture leads", "CTA analysis", "their offers". Part of the vantage suite. Maps funnel, offers, pricing presentation, proof, and lead capture. DO NOT trigger for technical SEO / Core Web Vitals (use seo-technical) or copywriting the user's own pages (use copywriting).