Marketing & SEO Workflows

Render video ads using Remotion. Scaffolds a project from brand tokens + creative brief, generates scene compositions for 4 archetypes, renders to MP4 in multiple formats.

Research competitor ads using Meta Ad Library, Google Ads Transparency Center, and TikTok Creative Center. Analyze creative patterns, hooks, offers, and landing pages.

Surface the right marketing checklist for any task. Covers content, SEO, ads, email, press, landing pages, launches, and technical audits. 17+ checklists indexed by task type.

Run the full quality gate on any content file. Score against 28 rules, apply policy, show detailed scorecard with fix suggestions. Works on any markdown file.

Content idea generation and management. Trend analysis, brainstorming, and idea bank for SNS posts.

Pull performance data for published content across every surface — LinkedIn, Dev.to, Google Search Console, GA4, and AI citation tracking (Perplexity, Anthropic, OpenAI). Grades each piece as winner, average, or underperformer and surfaces whether an AI search engine has cited it.

Analyze content performance patterns. Extract what works (hook types, formats, personas). Auto-update learned defaults so future content improves.

Writing assistant with voice-aware editing, structure coaching, and slop detection. Trigger on /write, 'help me write', 'review my draft', 'structure this article', 'check for slop'.

Generate a complete creative brief from product/offer info using the GET framework. Use when starting work on a new offer, product, or campaign and need to gather brand info, identify target avatars, map pain points, and create a structured brief for the creative team.

Kai CMO Harness router — shows all 33 marketing skills organized by workflow, business stage, and frequency. Use when "kai help", "what marketing skills are available", "how do I use the harness", "marketing help", or any general marketing question where the right skill isn't obvious.

Plan and execute account-based marketing campaigns for enterprise targets — account selection, personalized outreach, multi-channel touch sequences, and deal acceleration. Use when "ABM", "account-based marketing", "enterprise marketing", "target accounts", "named accounts", "enterprise outreach", "key accounts", or any request to build personalized campaigns for specific companies.

Plan, evaluate, and produce paid ad campaigns across platforms (Meta, Google, LinkedIn, TikTok, Microsoft, Pinterest, Snapchat, Amazon, X). Evaluate existing ads, map funnel stages (TOF/MOF/BOF), produce ad variants per platform with policy compliance, output ready-to-upload copy. Use when "ad campaign", "create ads", "run ads for", "paid campaign", "media plan", "launch ads", "Meta campaign", "Google Ads campaign", "multi-platform ads", "evaluate my ads", "how are my ads doing", "audit my ads", "ad performance", "analyze ads", or any request to evaluate existing or create new advertising.

Analytics and attribution setup — tracking plan, UTM conventions, dashboard design, and attribution model selection. Use when "analytics setup", "attribution", "tracking plan", "UTM", "marketing analytics", "dashboard setup", "measurement strategy", "how do I track", "which metrics", or any request to set up or improve marketing measurement and attribution.

Full marketing audit — runs all relevant checklists against your product, site, and marketing in one go. Covers SEO, content, email, ads, social media, CRO, landing pages, technical SEO, and creative production. Produces a "state of your marketing" report with health scores per area and a prioritized fix list. Use when "marketing audit", "full audit", "audit everything", "marketing health check", "what's broken", "state of marketing", or any request to comprehensively assess marketing across all channels.

Brand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.

Multi-platform brand intelligence pulse - collect cited public reputation evidence across web, news, YouTube, X, LinkedIn, Reddit, and review sites, then turn it into objection mining, content angles, competitor positioning, and surround-sound actions. Use when "brand monitor", "brand pulse", "what are people saying about us", "multi-platform reputation", "brand intelligence", "weekly brand monitoring", "objection mining", or "public reputation scan".

Create a structured content brief using the Kai CMO Harness brief schema. Selects persona, defines angle, sets quality targets. Use when "create a brief", "content brief", "plan this content", "brief for [topic]", "what persona should I use", or before any content creation to define the strategy. Outputs a brief that /kai-write and /kai-email-system consume.

Marketing budget planning and forecasting — channel allocation, CAC targets, ROI projections, and spend optimization. Use when "marketing budget", "budget planning", "channel allocation", "marketing spend", "CAC forecast", "budget forecast", "how much should I spend", "allocate budget", or any request to plan, forecast, or optimize marketing spend.

Produce customer case studies from interviews or data — Problem, Solution, Results structure with perception engineering and quality gates. Use when "case study", "customer story", "testimonial", "success story", "client results", or any request to document a customer win.

Build a white-labeled, client-facing intelligence dashboard — a live, branded reporting surface an agency stands up per client instead of sending static reports. Covers brand auto-extraction from the client's URL, a three-tier build (Basic/Standard/Advanced), an onboarding feature wizard, a 10-page inventory, public-access tradeoffs, and the retention plays that make the dashboard sticky. Use when "client dashboard", "client intelligence dashboard", "white label dashboard", "client portal", "branded dashboard for my client", "agency dashboard", "build my client a dashboard", "give the client a live view instead of a report", or any request to stand up a durable, client-facing reporting surface.

Build a complete cold email outreach system — ICP definition, sequence architecture, personalization strategy, and batch-produced email sequences with CAN-SPAM/deliverability compliance. Use when "cold outreach", "cold email sequence", "outbound campaign", "prospecting emails", "sales outreach", "build outreach sequence", or any request to create systematic cold email campaigns for lead generation.

Competitive intelligence teardown — 5-layer analysis (signals, product, marketing, positioning, strategy) plus sales battlecard. Use when "competitor analysis", "competitive teardown", "who are our competitors", "battlecard", "competitive intel", "compare us to X", "what is X doing", or any request to research, analyze, or position against competitors.

Turn a brand's positioning into a 30-day, multi-platform content batch — 3-7 pillars, subtopic matrix mapped to funnel stage and persona, pillar pieces plus derivative fan-out, proof elements in at least half the slots, all registered in the editorial calendar store and quality-gated. Use when "content batch", "batch my content", "30 days of content", "month of content", "content batching machine", "content pillars", "fill the content calendar", "plan a month of posts", or any request to produce a full month of multi-platform content in one run.

Plan and produce a content calendar — a month (or quarter) of blog posts, LinkedIn articles, and SEO content mapped to business goals, personas, and keywords. Generates briefs for each piece, optionally batch-produces all content with quality gates. Use when "content calendar", "plan blog content", "monthly content", "quarterly content plan", "what should we publish", "content strategy", "editorial calendar", or any request to plan multiple pieces of content over time.