Best practices for creating and managing ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Use when planning campaigns, setting budgets, choosing targeting, or optimizing performance.
EnglishPaid-media advertising agent behavior for Adspirer — create, analyze, and optimize ad campaigns across Google Ads, Meta, TikTok, LinkedIn, Amazon, and ChatGPT Ads. Use for any request about ads, campaigns, budgets, keywords, creative, spend, ROAS, CPA, or ad performance. Sets the safety rules (campaigns are created paused, confirm before spending) and routes to the right Adspirer skill.
EnglishCreate and manage Amazon Ads through Adspirer — Sponsored Products, Sponsored Brands, and Sponsored Display, with ASIN targeting, search-term reports, ACoS, and bid optimization. Use for anything on Amazon Advertising or Seller/Vendor Central ads.
EnglishCreate and manage ChatGPT Ads (OpenAI Ads) through Adspirer — ads that appear inside ChatGPT responses. Use for OpenAI Ads, ChatGPT advertising, chat card ads, or placing ads in ChatGPT. Covers the one-shot launch tool and irreversible archiving.
EnglishWrite and refresh ad creative with Adspirer — headlines, descriptions, primary text, and ad copy for Google, Meta, TikTok, LinkedIn, and Amazon, plus diagnosing and fixing creative fatigue when CTR falls and frequency rises. Respects each platform's character limits.
EnglishCreate and manage Google Ads campaigns through Adspirer — Search, Performance Max, Demand Gen, YouTube, and Display. Use for Google Ads keywords, search terms, quality score, bid strategies, sitelinks and extensions, PMax asset groups, or anything on Google/AdWords. Covers the asset-bundle expiry and ad-group-id traps.
EnglishPlan and launch a new ad campaign with Adspirer — start, create, set up, or launch campaigns on one or several platforms, choose which channel fits the goal, and split a budget across channels. Campaigns are created paused and never spend without explicit approval.
EnglishCreate and manage LinkedIn Ads through Adspirer — sponsored content, single image, video, carousel, text ads, and lead-gen forms with B2B job-title, company, and industry targeting. Use for anything on LinkedIn. Every LinkedIn campaign requires a campaign group.
EnglishHow to call the Adspirer MCP hub correctly — the router two-step (action "listtools" then action "execute" with toolname), the direct tools searchtools and gettoolschema, per-platform account IDs, quota rules, and the budget-unit trap (Meta budgets are in cents). Load this before making any Adspirer tool call.
EnglishCreate and manage Meta Ads (Facebook and Instagram) through Adspirer — image, video, carousel, and lead-gen campaigns, ad sets, audiences, pixels, and creative fatigue. Use for anything on Facebook, Instagram, Meta, or FB ads. Covers the cents-not-dollars budget trap and the required Facebook page id.
EnglishSet up your brand workspace — connect to Adspirer, scan brand docs, pull campaign data, and create CLAUDE.md. Use on first time in a new brand folder, or when the user wants to refresh brand context.
EnglishCreate and manage TikTok Ads through Adspirer — in-feed video, Spark Ads, carousel, app promotion, and conversions campaigns. Use for anything on TikTok. Covers the pixel-placement rule that causes most TikTok failures, the unsupported single-image ad, and per-currency budget floors.
EnglishAI performance marketing agent for paid media, PPC, SEM, and digital marketing. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads campaigns via natural language. Automate keyword research, budget optimization, ROAS tracking, wasted spend analysis, ad creative management, audience targeting, and cross-platform reporting. Powered by Adspirer — 175+ tools for campaign creation (Google Search/PMax/Display/Demand Gen/YouTube, Meta image/video/carousel/lead-gen, LinkedIn sponsored content/carousel/lead-gen, TikTok in-feed/Spark/Carousel/App Promotion), bid optimization, CPA tracking, retargeting, and marketing automation across all major ad platforms.
EnglishIncludes Ad Campaign Best Practices, Adspirer Agent, Adspirer Amazon Ads, and other workflows.
Supported by the Atlas install prompt. Skill-specific requirements vary.
Pack stats
What’s included
Ad Campaign Best Practices
Best practices for creating and managing ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Use when planning campaigns, setting budgets, choosing targeting, or optimizing performance.
Adspirer Agent
Paid-media advertising agent behavior for Adspirer — create, analyze, and optimize ad campaigns across Google Ads, Meta, TikTok, LinkedIn, Amazon, and ChatGPT Ads. Use for any request about ads, campaigns, budgets, keywords, creative, spend, ROAS, CPA, or ad performance. Sets the safety rules (campaigns are created paused, confirm before spending) and routes to the right Adspirer skill.
Adspirer Amazon Ads
Create and manage Amazon Ads through Adspirer — Sponsored Products, Sponsored Brands, and Sponsored Display, with ASIN targeting, search-term reports, ACoS, and bid optimization. Use for anything on Amazon Advertising or Seller/Vendor Central ads.
Adspirer Chatgpt Ads
Create and manage ChatGPT Ads (OpenAI Ads) through Adspirer — ads that appear inside ChatGPT responses. Use for OpenAI Ads, ChatGPT advertising, chat card ads, or placing ads in ChatGPT. Covers the one-shot launch tool and irreversible archiving.
Adspirer Creative
Write and refresh ad creative with Adspirer — headlines, descriptions, primary text, and ad copy for Google, Meta, TikTok, LinkedIn, and Amazon, plus diagnosing and fixing creative fatigue when CTR falls and frequency rises. Respects each platform's character limits.
Adspirer Google Ads
Create and manage Google Ads campaigns through Adspirer — Search, Performance Max, Demand Gen, YouTube, and Display. Use for Google Ads keywords, search terms, quality score, bid strategies, sitelinks and extensions, PMax asset groups, or anything on Google/AdWords. Covers the asset-bundle expiry and ad-group-id traps.
Adspirer Launch
Plan and launch a new ad campaign with Adspirer — start, create, set up, or launch campaigns on one or several platforms, choose which channel fits the goal, and split a budget across channels. Campaigns are created paused and never spend without explicit approval.
Adspirer Linkedin Ads
Create and manage LinkedIn Ads through Adspirer — sponsored content, single image, video, carousel, text ads, and lead-gen forms with B2B job-title, company, and industry targeting. Use for anything on LinkedIn. Every LinkedIn campaign requires a campaign group.
Adspirer MCP
How to call the Adspirer MCP hub correctly — the router two-step (action "listtools" then action "execute" with toolname), the direct tools searchtools and gettoolschema, per-platform account IDs, quota rules, and the budget-unit trap (Meta budgets are in cents). Load this before making any Adspirer tool call.
Adspirer Meta Ads
Create and manage Meta Ads (Facebook and Instagram) through Adspirer — image, video, carousel, and lead-gen campaigns, ad sets, audiences, pixels, and creative fatigue. Use for anything on Facebook, Instagram, Meta, or FB ads. Covers the cents-not-dollars budget trap and the required Facebook page id.
Adspirer Setup
Set up your brand workspace — connect to Adspirer, scan brand docs, pull campaign data, and create CLAUDE.md. Use on first time in a new brand folder, or when the user wants to refresh brand context.
Adspirer Tiktok Ads
Create and manage TikTok Ads through Adspirer — in-feed video, Spark Ads, carousel, app promotion, and conversions campaigns. Use for anything on TikTok. Covers the pixel-placement rule that causes most TikTok failures, the unsupported single-image ad, and per-currency budget floors.
Performance Marketing Agent
AI performance marketing agent for paid media, PPC, SEM, and digital marketing. Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads campaigns via natural language. Automate keyword research, budget optimization, ROAS tracking, wasted spend analysis, ad creative management, audience targeting, and cross-platform reporting. Powered by Adspirer — 175+ tools for campaign creation (Google Search/PMax/Display/Demand Gen/YouTube, Meta image/video/carousel/lead-gen, LinkedIn sponsored content/carousel/lead-gen, TikTok in-feed/Spark/Carousel/App Promotion), bid optimization, CPA tracking, retargeting, and marketing automation across all major ad platforms.
Quick start
- Choose your skills. Select individual skills above, or choose the entire pack.
- Copy the install prompt. Use Copy install prompt above the list.
- Send it to your agent. Paste into your coding agent’s chat. Your agent reviews the source and guides the setup.
Try it with your agent
After installation, start with a request like:
Use the Ad Campaign Best Practices skill to help with my task.
Ask me for the context you need before getting started.Requirements & license
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