Marketing & Growth Workflows

The broadest orchestrator: sequence complex work spanning many skills, agents, hooks, MCP tools, deliverable factories, and QA gates. Use this when a request needs cross-system coordination beyond a single PMM workflow — for a standard end-to-end marketing/launch flow use product-marketing-os; for product-management cycles use product-lifecycle-os.

Create account research briefs for target accounts, sales preparation, signal-triggered outreach, ABM campaigns, and pipeline intelligence. Use for why-now, stakeholder map, fit, signals, and recommended outreach angle.

Score accounts against ICP, assign tiers, apply signal scoring, define next action, and calibrate scoring models for GTM campaigns, outbound, sales routing, and pipeline prioritization.

When the user wants account research, ICP scoring, signal-based outbound, campaign sequences, sales outreach triggered by events, target account research, signal library design, GTM engineering, or revenue-system workflows. Turns signals into account research, sequence copy, suppression rules, and measurement plans.

Run a weekly GTM context update across priorities, signal library, ICP definition, competitor radar, campaign results, and active output files. Use for keeping GTM context fresh.

Apply OSP-inspired editing codes, technical writing checks, metadata generation, search intent analysis, and on-page SEO guidance to technical marketing content.

When the user needs technical marketing content, product value maps, technical positioning, developer-facing messaging, metadata, on-page SEO, semantic editing, technical writing review, or OSP-style content improvement. Prefer the external OSP MCP when available, and preserve attribution if adapting OSP material.

Create an Open Strategy Partners style product value map with tagline, positioning, personas, value cases, feature hierarchy, validation checks, and technical marketing proof.

Use when the user asks about product-led growth, PLG, GTM strategy, activation, onboarding, AHA moments, time to value, growth loops, PQL/PQA models, trial strategy, pricing, churn, expansion, or growth metrics. Produces PLG readiness assessments, funnel maps, growth-loop designs, metric trees, experiment roadmaps, and GTM Power System briefs.

Rapid competitive/market-shift messaging response using Detect, Decide, Draft, Deploy — for a competitor launch, pricing change, new objection, or market shift that needs talking points NOW. Use this for the urgent reaction — for an evergreen battlecard use pmm-battlecard; for deep competitor analysis use pmm-competitive-intelligence.

When the user wants AEO, GEO, AI search visibility, LLM citations, ChatGPT mentions, Perplexity visibility, AI Overviews, AI share of voice, answer-engine optimization, or generative-engine optimization. Produces an audit plan, query set, gap analysis, fix briefs, and measurement framework.

When the user wants concrete marketing deliverables, multiple files, a launch pack, campaign assets, slides, docs, social posts, image prompts, mockups, or export-ready artifacts. Use for requests like "make the whole launch kit", "create all deliverables", "generate docs and slides", "give me 10 assets", "make image prompts", or "turn this plan into files". Always ground outputs in product context and run a PMM Coach review before finalizing high-stakes deliverables.

Create the sales-ready, one-page competitive battlecard from a competitor name, URL, market move, or live deal: how-to-win, talk tracks, objection handling, competitive proof, and traps to avoid. Use this for the sales artifact — for the deeper analysis behind it use pmm-competitive-intelligence; for an urgent reaction to a just-announced move use pmm-adaptive-messaging.

When the user needs a campaign brief, marketing campaign plan, launch campaign, creative brief, channel plan, content deliverables, SMART objective, RACI, KPIs, or a .docx-ready stakeholder brief. Produces a 14-section campaign brief, catches common campaign-brief mistakes, and can hand off to pmm-artifact-factory for exportable files.

When the user asks for feedback, critique, review, coaching, pressure testing, roleplay, walkthrough help, 30-60-90 planning, stakeholder prep, or improvement of a PMM, launch, GTM, messaging, positioning, campaign, competitive, or sales enablement artifact. Also use after generating important PMM deliverables to run a final senior-PMM review and revise the output.

Deep competitive analysis and CI program work: competitor profiles, win/loss analysis, comparison-page inputs, objection handling, and sales-ready competitive narratives. Use this for the underlying analysis — for the one-page sales battlecard use pmm-battlecard; for a rapid response to a competitor's fresh move use pmm-adaptive-messaging.

Generate competitive comparison landing page strategy and copy for us-vs-them pages, alternative pages, paid search landing pages, and conversion-focused competitor pages.

When the user wants a complete, deep piece of long-form content — a blog post, article, guide, pillar page, ebook chapter, thought-leadership/POV piece, comparison page, or customer story. Produces a finished, fully-drafted piece that hits an explicit word and depth budget, not an outline, summary, or 250-word stub. Also the depth standard other PMM OS content skills reference.

The customer-research umbrella: develop ICPs, personas, JTBD, voice-of-customer themes, win-loss insights, interview guides, and research synthesis from raw evidence. Start here when you want several research artifacts — for a single artifact use the specific skill: pmm-personas, pmm-icp-definition, or pmm-voc-synthesis.

When the user wants to announce a feature, turn release notes into customer-facing copy, write launch emails, changelog entries, social posts, in-product messages, blog posts, or a multi-channel product announcement. Produces a narrative package that explains what customers can do now that they could not do before.

Plan the full go-to-market motion: launch tier, audience, narrative, timeline, owners, channels, enablement, comms, and measurement — and ALWAYS finish by packaging it into the interactive launch kit (pmm-launch-kit). Use this for the whole launch/GTM plan — for just the scoping brief use pmm-launch-brief.

Build layered ICP definitions: fit criteria, anti-ICP, disqualification signals, account tiers, signal maps, and activation checklists for PMM, GTM, sales, PLG, and campaigns. Use this for the ICP/account definition — for buyer personas use pmm-personas; to SCORE specific accounts against the ICP use gtm-icp-scoring.

Generate a tiered launch brief — launch tier, workstreams, timeline, messaging, success metrics, risks, approvals — for a product launch, feature release, rollout, or beta-to-GA. Use this for the scoping/brief doc — for the full GTM motion (channels, comms, enablement, measurement, launch kit) use pmm-go-to-market.

Turn product-marketing artifacts into an interactive, OS-style HTML launch kit — a single self-contained app with a left sidebar, a main workspace, and a right inspector panel (Linear/Notion/Raycast feel), plus a command palette, present/deck mode, status tracking, resizable/collapsible panels, and a one-click local editor (TipTap rich text, bubble toolbar, "/" slash-insert, drag-reorder blocks) for live bidirectional editing. Use when the user wants an interactive HTML launch kit, a clickable PMM/GTM dashboard, a shareable strategy hub, or to package launch docs into one app-like file. Generates from a single kit-content.json source and also emits markdown mirrors. Also use when the user asks to "process the generation queue" — fulfilling the kit editor's queued /generate and regenerate-from-evidence requests (generate-queue.json).