Marketing & SEO Workflows

Use when the user needs multi-touch attribution analysis — first-touch, last-touch, linear, time-decay, or position-based attribution models with revenue allocation across channels and campaigns.

Use when the user needs to build a detailed buyer persona with demographics, psychographics, behaviors, jobs-to-be-done, and content preferences.

Embed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act Article 50 (applicable 2 Aug 2026); embedding visible AI-generation disclosure in assets; meeting brand-trust transparency requirements.

Produce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision.

Create competitor comparison pages. Use when: \"X vs Y\" layouts, alternatives pages, feature matrices, roundup pages.

Run Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.

One-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. Use this the first time a Cowork user installs DMP OR when brand profiles aren't persisting across sessions.

Run a full marketing engagement using the 12-Part methodology. Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status.

Produce the Four Core Documents at strategic depth (61 total steps): Business & SBU Analysis, Segmentation Framework, Brand Positioning, DMFlow. Use when running Part 3 of the engagement methodology.

Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises the entire engagement into a single executable strategy.

Query and interpret the new Google Search Console AI Performance Report (AI Overviews + AI Mode impressions/pages/countries/devices/dates). Use when: baselining AI search visibility, reading the new GSC AI report, or configuring the in-Search-Console AI opt-out toggle.

Audit image SEO. Use when: checking alt text, file sizes, WebP/AVIF formats, lazy loading, or responsive images.

Build a content cluster plan from seed keywords — pillar+spokes architecture with internal-link map, intent grouping, and quality scorecard. Use when: planning topical authority, designing a content hub, deduping cannibalising pages, or staging a programmatic content rollout.

Orchestrate the full multi-channel launch of an approved campaign plan — pre-launch checklist, asset readiness gate, channel-by-channel activation, CRM campaign record creation, kickoff comms, day-1 monitor setup. Broader than /launch-ad-campaign (which is paid-ads only).

Analyze SEO for a single page. Use when: auditing on-page signals, schema, content quality, E-E-A-T, or AI search readiness.

Manage XML sitemaps. Use when: auditing sitemap health, generating sitemaps, or planning sitemap architecture.

Validate a brand profile end-to-end — required fields, voice/audience completeness, connector reachability, credentials health, and compliance prerequisites — without exposing credential values. Run after any credential change or brand-profile edit.

Produce the 12-month operational Yearly Planner — the calendar companion to the Growth Plan in Part 8. Translates strategy into month-by-month execution.