Marketing & SEO Workflows

Account-based marketing strategieën voor B2B: target account selectie, tiered ABM (1:1, 1:few, 1:many), account scoring, multi-channel orchestratie en sales-marketing alignment. Triggers: 'ABM,' 'account-based,' 'target accounts,' 'named accounts,' 'account lijst,' 'ICP scoring.

When the user needs customer experience strategy, journey mapping, or retention optimization. Also use when 'customer journey,' 'NPS,' 'retentie,' 'churn,' 'onboarding,' 'customer satisfaction,' 'loyalty,' 'service recovery,' 'advocacy,' 'referral program,' 'klanttevredenheid,' 'klantervaring,' 'journey map,' 'touchpoints,' 'service design,' 'CES,' 'CSAT.' For sales-focused customer engagement, see sales-enablement.

When the user needs legal and compliance review of marketing materials. Also use when 'GDPR,' 'AVG,' 'compliance,' 'legal review,' 'regelgeving,' 'advertentieregels,' 'privacy,' 'dark patterns,' 'cookie consent,' 'data protection,' 'disclaimer,' 'auteursrecht,' 'copyright,' 'influencer disclosure,' 'ePrivacy,' 'consumer rights,' 'consumentenrecht.' For ethical behavioral science review, see marketing-psychology.

When the user wants to critically review marketing output for errors, inconsistencies, and risks. Also use when 'red team,' 'challenge,' 'devil's advocate,' 'tegenargumenten,' 'kritische review,' 'hallucinatie check,' 'fact check,' 'sanity check,' 'tegenstrijdigheden,' 'critical review,' 'challenge my assumptions.' For comprehensive QA scoring, see marketing-qa.

App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation. Use when planning app promotion, launch strategy, user acquisition, or re-engagement campaigns.

When the user wants to improve organic search visibility, keyword strategy, or technical SEO. Also use when 'SEO,' 'keywords,' 'technical SEO,' 'link building,' 'Core Web Vitals,' 'local SEO,' 'content gap,' 'SERP analyse,' 'E-E-A-T,' 'zoekintentie,' 'content decay,' 'Belgische SEO,' 'hreflang,' 'Google Business Profile,' 'topische autoriteit.' Also covers schema markup ('structured data,' 'JSON-LD,' 'rich snippets,' 'schema.org,' 'FAQ schema') and site architecture ('sitestructuur,' 'sitemap,' 'informatiearchitectuur,' 'paginahierarchie,' 'interne linking,' 'URL-structuur,' 'navigatie').

Marketing lokalisatie en internationalisatie voor bedrijven die naar nieuwe markten expanderen. Triggers: 'internationalisatie,' 'lokalisatie,' 'nieuwe markt,' 'market entry,' 'vertaling,' 'culturele aanpassing,' 'hreflang,' 'multi-markt,' 'Benelux,' 'DACH,' 'Frankrijk,' 'UK markt.

Marketing budget planning, allocatie en optimalisatie. Triggers: 'marketingbudget,' 'budget allocatie,' 'budget verdeling,' 'hoeveel uitgeven aan marketing,' 'ESOV,' 'share of voice,' 'brand vs performance budget,' '60/40,' 'budget planning,' 'marketing spend,' 'CAC budget,' 'budget optimalisatie.

De voordeur voor alle marketingtaken: analyseert de vraag, bouwt of laadt context, kiest skills of trajecten en bewaakt de kwaliteitsloop. Triggers: 'go-to-market,' 'campagne planning,' 'multi-channel,' 'marketingplan,' 'orkestratie,' 'welke skill,' 'waar begin ik,' 'project planning,' 'workflow,' 'start,' 'traject,' 'kickstart,' 'routine,' plus elke marketingvraag zonder eenduidige skill-match.

Uitgebreide kwaliteitsreview met scoring van marketing output. Triggers: 'QA,' 'quality check,' 'kwaliteitscontrole,' 'review mijn output,' 'score dit,' 'beoordeel dit,' 'check mijn werk,' 'quality review,' 'sign-off.

기존 HTML 사이트를 분석하여 React 마이그레이션용 와이어프레임, 디자인 토큰, 컴포넌트 계층 구조를 설계하는 스킬. '와이어프레임 그려줘', '디자인 시스템 만들어줘', '컴포넌트 구조 설계해줘', '디자인 토큰 정의해줘' 요청 시 반드시 이 스킬을 사용할 것.