AI Agent Workflow Collection

42-point Google Ads account inspection (44 with the local-service preset) — discrete GREEN/YELLOW/RED checks across 14 categories (conversion tracking, pacing, impression share, quality score, search-term waste, keyword health, creative, RSA assets, account settings, PMAX config, negative keywords, placement safety, extensions, video & Demand Gen automation), scored into one overall verdict with estimated monthly waste, then triaged per rules.md. Auto-invoke when user says 'run diagnostic', 'inspect account', '40-point inspection', 'diagnostic for [account]', 'audit [account]', or 'account health check'.

Comprehensive 23-element Google Ads RSA copywriting framework with distribution formulas, sentiment scoring, and the "Four Words to Value" rule. Auto-invoke when user says "generate RSA copy", "write ad copy", "RSA framework", "headlines and descriptions", or asks for ad copywriting principles. Pure protocol skill, no scripts required.

Mandatory verification requirements for all ad copy creation (RSAs, extensions, callouts, structured snippets). Auto-invoke when generating ad copy. Enforces website-sourced claims only — no assumptions, no templates-as-content, no unverified placeholders. Core principle — Empty > Inaccurate.

Add account-level negative keywords (Admin → Account Settings → Negative Keywords) to Google Ads accounts using the 3-step SharedSet approach. Auto-invoke when user says "add account negatives", "add account-level negatives", "set up account negative keywords for [account(s)]", or "roll the negative-list baseline to [accounts]". Supports single-account and bulk-portfolio operations.

Audit Google Ads accounts for creative compliance (10 checks) with intelligence integration (issue-history comparison, chronic-issue detection, daily-briefing integration). Ships both scripts (audit + briefing reader). Auto-invoke when user says "run ads checker", "creative audit", "check ads for [portfolio]", "audit ads", or "ads checker for [account/portfolio]". Outputs to a Google Sheet with a severity breakdown. Read-only — no Google Ads mutations.

Monitors a Google Ads MCC for monthly budget overruns and sends Slack alerts at 100% and 120% of monthly budget per account. Designed to catch hijacked accounts, runaway PMax campaigns, and pacing-sheet formula errors within 2 hours instead of 24+. Alert-only — never pauses campaigns. Runs on GitHub Actions on a 2-hour cron. Use this skill when the user asks to "set up budget guardian", "install spend alerts", monitor MCC spend, or build a tripwire against unauthorized PMax campaigns.

Calculates conservative budget recommendations for Google Ads accounts based on pacing variance, impression share analysis, and performance constraints. Auto-invoke when creating budget recommendations, investigating underspending, or determining optimal budget increases. Enforces 5-10% increase limits and performance safeguards.

Query Google Ads account change history for any date range using the changestatus resource (no 30-day limit, unlike changeevent). Auto-invoke when user says "what changed in [account]", "change history for [account]", "what did I do in [month]", "audit account changes", or "review optimization history".

Client-facing report formatting standards. Auto-invoke when creating client summaries, investigation reports, monthly reviews, performance analyses, or any communication for stakeholders. Applies mandatory Background → Analysis → Conclusions framework with required "What We Looked At" data source attribution for all findings.

Comprehensive competitive analysis combining website intelligence, 22-attribute ad copy framework, automated screenshots via Playwright, and verification rigor. Auto-invoke when user says "analyze competitors", "competitor report", "competitive intelligence", "market positioning analysis", or "client gift". Outputs Strategic Client Gift OR tactical Ads Angle Brief.

Audits conversion tracking health across Google Ads portfolios. Auto-invoke when user says 'conversion tracking audit', 'check conversion health', or 'audit conversions for [portfolio]'. Only analyzes accounts with spend in last 7 days. Identifies conversion actions that haven't fired or are stale.

Bulk-disable Demand Gen ad-level asset automation settings. Auto-invoke when user says "disable dgen automation", "fix dgen asset settings", "turn off dgen auto assets", "dgen automation fix", or "fix demand gen automation".

Fair Housing Act compliance requirements for property management advertising. Auto-invoke when creating campaigns, modifying targeting settings, setting up audiences, recommending changes to location/demographic targeting, or ANY discussion of campaign targeting for property management accounts. CRITICAL LEGAL REQUIREMENT - ensures all Google Ads accounts comply with federal housing discrimination laws.

Cross-referencing framework for comparing GA4 behavioral data with Google Ads campaign settings to identify discrepancies and configuration gaps. Auto-invoke when cross-analyzing GA4 and Ads data, investigating discrepancies, or verifying campaign configuration. Uses "Hypothesis → Verification → Finding" methodology.

Collect and structure GA4 + Google Ads data for cross-platform analysis. Reusable data collection engine for lead quality investigations, conversion analysis, and audience insights. Auto-invoke when user asks "what landing pages are converting from [campaign]", "show me GA4 data for [campaign]", "what user segments are converting", or wants to cross-reference GA4 with Google Ads.

Investigate Google Ads lead quality issues by cross-analyzing GA4 behavioral data with Google Ads campaign settings. Auto-invoke when user says "investigate [account] lead quality", "GA4 analysis for [campaign]", "why are [account] leads low quality", or mentions no-shows, missing phone numbers, or bot traffic. Applies 5 red-flag frameworks, hypothesis-driven cross-reference verification, and 3-tier prioritized recommendations. Read-only — no mutations.

Reusable GAQL query templates for Google Ads API. Auto-invoke when writing Google Ads queries, analyzing campaign data, querying performance metrics, or building custom reports.

Analyze search queries for geographic targeting conflicts in GEO campaigns. Uses OpenAI GPT-4o to determine if queries should PASS (no conflict - safe to add as negative) or FAIL (conflict detected - do NOT negative). Auto-invoke when user mentions "geo conflict check", "analyze geo conflicts", or after running off-brand analysis.

One-time setup guide and scripts for getting Google Ads API access working. Auto-invoke when user says "set up Google Ads API", "generate credentials", "create google-ads.yaml", "OAuth setup", "test API connection", or hits authentication errors like "invalidgrant", "redirecturimismatch", "The developer token is not approved", or a refresh token that keeps expiring every week. Prerequisite for every skill that queries or modifies Google Ads.

Query Google Ads data and save to CSV. AUTO-ACTIVATE for: search terms, campaigns, keywords, ad groups, conversions, budgets, assets, geo performance. Also triggered by account names or "get/pull/show me" + Google Ads resource.

Reference library of official Google Ads API code samples. Auto-invoke when building NEW Google Ads scripts, agents, or functionality (campaigns, mutations, reporting, account management). Helps find relevant examples in /examples/ folder before writing custom code. Improves efficiency by starting from proven patterns rather than guessing API implementation.

Impression share analysis and root cause diagnosis for Google Ads Search campaigns. Auto-invoke when investigating underspending, analyzing auction competitiveness, or diagnosing budget vs. quality issues. Interprets Search IS, Budget Lost IS, and Rank Lost IS metrics in smart bidding context.

Structured hypothesis-driven investigation framework for diagnosing Google Ads performance issues. Auto-invoke when user says "investigate," "why is [account] performing poorly," "dig into," or asks to diagnose a performance issue.

Red flag detection frameworks for lead quality analysis across GA4 behavioral data. Auto-invoke when analyzing lead quality, identifying bot traffic, investigating no-shows/missing contact info, or reviewing conversion patterns. Provides 5 analysis frameworks (landing pages, geo, devices, time, user behavior) with severity classification.