Account-Based Marketing playbook builder — tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.
EnglishCompetitive intelligence engine that deconstructs competitor positioning, surfaces exploitable weaknesses, and predicts competitive responses. Use when: competitive analysis, competitor research, competitive landscape, competitive intelligence, who are our competitors, how do we compete against.
EnglishLaunch budget optimization using portfolio theory and scenario analysis with experimentation reserves. Use when: budget allocation, marketing budget, launch budget, how much to spend, budget planning, channel budget.
EnglishProduct-led growth and community strategy engine that designs viral loops, self-serve onboarding funnels, and user community programs. Use when: PLG strategy, product-led growth, community strategy, viral growth, referral program, developer community, user community, growth loops.
EnglishCreates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing.
EnglishCustomer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.
EnglishCustomer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation diagnostics, usage analysis.
EnglishMulti-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with channel scoring and budget allocation. Use when: demand generation, demand gen strategy, lead generation, pipeline strategy, marketing channels, how do we generate demand, channel strategy.
EnglishSales and marketing enablement asset creation system that generates structured materials from pitch decks to objection handlers to ROI calculators. Use when: sales enablement, create battle cards, pitch deck, sales assets, talk tracks, objection handling, sales collateral, marketing assets.
EnglishMeta-skill that audits health of the entire product launch engine, identifies broken links between phases, and generates improvement roadmaps. Use when: system health, skill audit, launch engine health, are our skills working together, process audit, workflow health check.
EnglishCreates a polished 3-4 page GTM executive brief and plan with a 4-slide PowerPoint deck. Orchestrates market analysis, positioning, competitive intel, channel strategy, and launch planning into exec-ready deliverables. Use when: GTM plan, go-to-market plan, GTM strategy, GTM brief, executive GTM plan, GTM deck, GTM presentation, launch plan deck, product GTM strategy, M365 Copilot extensibility GTM, new product GTM.
EnglishEnd-to-end customer journey mapping engine with gated progression model that designs every touchpoint from awareness through advocacy. Use when: customer journey, buyer journey, journey map, touchpoints, conversion funnel, buying process, customer experience mapping.
EnglishLaunch orchestration and readiness assessment engine with cross-functional workstream tracking and go/no-go gates. Use when: launch readiness, launch checklist, launch orchestration, go no go, launch plan, are we ready to launch.
EnglishStructured post-launch retrospective that produces quantified learnings and improvement playbooks. Use when: launch retrospective, post-launch review, what worked, launch debrief, post-mortem, lessons learned.
EnglishGTM analytics and measurement framework that builds metrics architecture, dashboard specs, and alert systems. Use when: GTM metrics, launch metrics, measurement framework, KPIs, dashboard design, what should we measure, analytics framework.
EnglishLead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.
EnglishCustomer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics, member tiers, retention motion.
EnglishPartner and channel strategy architect that identifies, scores, and structures partnerships with mutual value propositions and co-GTM plans. Use when: partner strategy, channel partners, partnership, co-marketing, reseller strategy, integration partners, ecosystem strategy.
EnglishBrand positioning and messaging architecture engine that creates a defensible market position with cascading message hierarchy from tagline to feature copy. Use when: positioning, messaging, brand positioning, value proposition, messaging framework, how do we position, what is our message.
EnglishProduct announcement and launch communications generator that creates coordinated multi-channel launch messaging from press releases to social posts to internal comms. Use when: product announcement, launch announcement, product launch comms, press release, launch communications, announce new feature, announce new product.
EnglishRenewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.
EnglishRevenue analytics architecture - ARR / NRR / GRR decomposition, cohort retention, expansion drivers, segment economics, and CAC payback diagnostics. Use when: revenue analytics, ARR waterfall, NRR analysis, GRR, expansion analysis, cohort revenue retention, CAC payback, magic number, segment economics, revenue diagnostics.
EnglishContinuous macro-market signal detection and classification engine that surfaces emerging trends, threats, and whitespace opportunities. Use when: market signals, market intelligence, trend analysis, emerging threats, market monitoring, what is changing in our market.
EnglishVoice of Customer program - multi-source signal collection, theming and prioritization, evidence-to-action routing, and product / CS / marketing feedback loop closure. Use when: voice of customer, VoC program, customer feedback, NPS / CSAT / CES, qualitative theming, feedback synthesis, product feedback loop, customer insight engine.
EnglishIncludes Abm Playbook, Battle Scanner, Budget Allocator, and other workflows.
Supported by the Atlas install prompt. Skill-specific requirements vary.
Pack stats
What’s included
Abm Playbook
Account-Based Marketing playbook builder — tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.
Battle Scanner
Competitive intelligence engine that deconstructs competitor positioning, surfaces exploitable weaknesses, and predicts competitive responses. Use when: competitive analysis, competitor research, competitive landscape, competitive intelligence, who are our competitors, how do we compete against.
Budget Allocator
Launch budget optimization using portfolio theory and scenario analysis with experimentation reserves. Use when: budget allocation, marketing budget, launch budget, how much to spend, budget planning, channel budget.
Community Catalyst
Product-led growth and community strategy engine that designs viral loops, self-serve onboarding funnels, and user community programs. Use when: PLG strategy, product-led growth, community strategy, viral growth, referral program, developer community, user community, growth loops.
Competitive Exec Brief
Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing.
Customer Advocacy
Customer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.
Customer Analytics
Customer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation diagnostics, usage analysis.
Demand Engine
Multi-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with channel scoring and budget allocation. Use when: demand generation, demand gen strategy, lead generation, pipeline strategy, marketing channels, how do we generate demand, channel strategy.
Enablement Forge
Sales and marketing enablement asset creation system that generates structured materials from pitch decks to objection handlers to ROI calculators. Use when: sales enablement, create battle cards, pitch deck, sales assets, talk tracks, objection handling, sales collateral, marketing assets.
Flywheel Sync
Meta-skill that audits health of the entire product launch engine, identifies broken links between phases, and generates improvement roadmaps. Use when: system health, skill audit, launch engine health, are our skills working together, process audit, workflow health check.
Gtm Exec Plan
Creates a polished 3-4 page GTM executive brief and plan with a 4-slide PowerPoint deck. Orchestrates market analysis, positioning, competitive intel, channel strategy, and launch planning into exec-ready deliverables. Use when: GTM plan, go-to-market plan, GTM strategy, GTM brief, executive GTM plan, GTM deck, GTM presentation, launch plan deck, product GTM strategy, M365 Copilot extensibility GTM, new product GTM.
Journey Architect
End-to-end customer journey mapping engine with gated progression model that designs every touchpoint from awareness through advocacy. Use when: customer journey, buyer journey, journey map, touchpoints, conversion funnel, buying process, customer experience mapping.
Launch Command
Launch orchestration and readiness assessment engine with cross-functional workstream tracking and go/no-go gates. Use when: launch readiness, launch checklist, launch orchestration, go no go, launch plan, are we ready to launch.
Launch Debrief
Structured post-launch retrospective that produces quantified learnings and improvement playbooks. Use when: launch retrospective, post-launch review, what worked, launch debrief, post-mortem, lessons learned.
Launch Pulse
GTM analytics and measurement framework that builds metrics architecture, dashboard specs, and alert systems. Use when: GTM metrics, launch metrics, measurement framework, KPIs, dashboard design, what should we measure, analytics framework.
Lead Nurture
Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.
Loyalty Lifecycle
Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics, member tiers, retention motion.
Partner Blueprint
Partner and channel strategy architect that identifies, scores, and structures partnerships with mutual value propositions and co-GTM plans. Use when: partner strategy, channel partners, partnership, co-marketing, reseller strategy, integration partners, ecosystem strategy.
Position Lock
Brand positioning and messaging architecture engine that creates a defensible market position with cascading message hierarchy from tagline to feature copy. Use when: positioning, messaging, brand positioning, value proposition, messaging framework, how do we position, what is our message.
Product Announcement
Product announcement and launch communications generator that creates coordinated multi-channel launch messaging from press releases to social posts to internal comms. Use when: product announcement, launch announcement, product launch comms, press release, launch communications, announce new feature, announce new product.
Renewal Orchestration
Renewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.
Revenue Analytics
Revenue analytics architecture - ARR / NRR / GRR decomposition, cohort retention, expansion drivers, segment economics, and CAC payback diagnostics. Use when: revenue analytics, ARR waterfall, NRR analysis, GRR, expansion analysis, cohort revenue retention, CAC payback, magic number, segment economics, revenue diagnostics.
Signal Radar
Continuous macro-market signal detection and classification engine that surfaces emerging trends, threats, and whitespace opportunities. Use when: market signals, market intelligence, trend analysis, emerging threats, market monitoring, what is changing in our market.
Voice of Customer
Voice of Customer program - multi-source signal collection, theming and prioritization, evidence-to-action routing, and product / CS / marketing feedback loop closure. Use when: voice of customer, VoC program, customer feedback, NPS / CSAT / CES, qualitative theming, feedback synthesis, product feedback loop, customer insight engine.
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