Marketing & SEO Workflows

International / multilingual SEO audit focused on hreflang correctness. Detects and diagnoses the most common (and ranking-damaging) hreflang mistakes: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, conflicts between hreflang and canonical, and inconsistent signals across HTML head / HTTP headers / XML sitemap. Also reviews the broader international setup — URL structure (ccTLD vs subdirectory vs subdomain), language targeting, and geo signals. Use this skill whenever the user runs a multi-language or multi-region site and asks about hreflang, international SEO, multilingual SEO, the wrong-language page showing in search, duplicate-content across country versions, or "th/en page ranking in the wrong country". Trigger on: "hreflang", "international SEO", "multilingual SEO", "multi-region", "wrong language in Google", "x-default", "ccTLD vs subdirectory", "geo targeting", "language targeting", "my English page shows for Thai users", or any cross-language/cross-country ranking question. For full-site audits use /seo-analysis; for a single URL use /seo-page.

Minimal codex-native management loop. Use to create, update, or remove Codex agents/skills/config entries with guardrails.

Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.

Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.

Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.

Explain NotFair's paid-ads skills, installation, platform boundaries, account connections, and current product capabilities. Use for questions about how NotFair works, what it supports, how to install or connect it, plans or limits, or paid-media troubleshooting that is not an account-performance request.

Discover, connect, and verify NotFair paid-ad integrations and their actual capabilities. Use when asked to connect an ad account, configure an ads MCP, check available tools, troubleshoot access, or determine whether NotFair can read or change a platform.

Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.

Plan and review LinkedIn Ads with B2B targeting, lead-quality, and budget guardrails. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, or LinkedIn campaign performance.

Diagnose wasted paid-ad spend, pacing, and allocation, then propose safe evidence-backed optimizations. Use for waste, negatives, budgets, bid changes, poor CPA or ROAS, underpacing, overspend, or scaling decisions.

Produce a read-only, evidence-based paid-media performance review across connected platforms or supplied exports. Use for weekly or monthly reports, scorecards, performance, CPA, ROAS, CTR, spend trends, pacing, or conversion-tracking health.

Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google or Meta, refreshing brand context, or preparing an agent to work on ads safely.

Plan and review TikTok Ads creative experiments with measurement, rights, and conversion guardrails. Use for TikTok advertising, Spark Ads, short-form video ads, creator briefs, TikTok campaign setup, or TikTok performance exports.

Use Toprank when an agent needs a repeatable Claude Code workflow for Google Ads and SEO audits, with concrete slash commands, account-backed analysis, and optional repo edits instead of one-off marketing prompting.

Connect a CMS to toprank SEO tools. Guides users through configuring WordPress, Strapi, Contentful, or Ghost — tests the connection, and writes credentials to .env.local. Once set up, seo-analysis automatically cross- references CMS content against Google Search Console data. Use whenever the user says "connect my CMS", "set up WordPress", "configure Strapi", "add Contentful", "connect Ghost", or "CMS setup". Also trigger if the user asks why no CMS data appears in a seo-analysis report.

Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits the full journey from the SERP click to the on-page goal: SERP click-through factors (title/meta/rich results that win the click), then post-click experience signals that keep users and drive conversions — above-the-fold relevance and intent match, page speed / Core Web Vitals as experience, readability and scannability, clear CTAs, mobile usability, and the things that cause pogo- sticking back to Google. Use this skill when the user has decent rankings but poor CTR or poor on-page conversion, wants to improve dwell time / engagement, reduce bounce/pogo-sticking, or align a page's experience with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.

Investigate an organic traffic drop for one registered site and produce a ranked recovery plan with artifacts.

Review all registered websites in the Toprank OpenClaw portfolio and rank which site deserves attention next.

Register a website in Toprank's OpenClaw adaptive layer and initialize its per-site work folder.

Upgrade toprank plugin to the latest version. Updates the marketplace repo, installs the new version to the plugin cache, and updates installedplugins.json. Use when asked to "upgrade toprank", "update toprank", or "get latest version". Also handles inline upgrade prompts when a skill detects UPGRADEAVAILABLE at startup.

Run a weekly SEO review for one registered website, write audit artifacts, and choose the next best safe action.

Upgrade the NotFair plugin to the latest version. Updates the marketplace repo, installs the new version to the plugin cache, and updates installedplugins.json. Use when asked to "upgrade notfair", "update notfair", or "get latest version". Also handles inline upgrade prompts when a skill detects UPGRADEAVAILABLE at startup.

Improve one URL inside a registered site by producing a focused diagnosis, proposal, and verification artifact.