Use when building, reviewing, or repairing an STP marketing strategy: segmentation, targeting, and positioning as one linked sequence from market definition to segment profiles, target selection, positioning statement, and marketing-mix implications. Covers consumer, B2B, nonprofit, and product-led contexts; segment bases; segment attractiveness; fit; primary/secondary targets; differentiated versus concentrated targeting; perceptual maps; positioning statements; evidence gaps; and handoff to campaign, product, pricing, channel, or sales work. Do NOT use for standalone product positioning/category design without segmentation and target choice (use positioning), macro-environment scanning (use pestel), industry profit-pressure diagnosis (use porters-five-forces), value-curve redesign/new-demand creation (use blue-ocean-strategy), product-market growth-path selection (use ansoff-matrix), or tactical marketing-mix design alone.
Install with
Claude CodeCodexCursorGitHub CopilotGemini CLI
Supported by the Atlas install prompt. Skill-specific requirements vary.
Skill stats
Skills1CategoryGrowth & marketingStars0
About this skill
Use when building, reviewing, or repairing an STP marketing strategy: segmentation, targeting, and positioning as one linked sequence from market definition to segment profiles, target selection, positioning statement, and marketing-mix implications. Covers consumer, B2B, nonprofit, and product-led contexts; segment bases; segment attractiveness; fit; primary/secondary targets; differentiated versus concentrated targeting; perceptual maps; positioning statements; evidence gaps; and handoff to campaign, product, pricing, channel, or sales work. Do NOT use for standalone product positioning/category design without segmentation and target choice (use positioning), macro-environment scanning (use pestel), industry profit-pressure diagnosis (use porters-five-forces), value-curve redesign/new-demand creation (use blue-ocean-strategy), product-market growth-path selection (use ansoff-matrix), or tactical marketing-mix design alone.
Quick start
Copy the install prompt. Use the green button above this README.
Send it to your agent. Paste it into your coding agent’s chat and send.
Review the setup. Your agent checks the skill’s instructions, requirements, and installation scope.
Use when building, reviewing, or repairing an STP marketing strategy: segmentation, targeting, and positioning as one linked sequence from market definition to segment profiles, target selection, positioning statement, and marketing-mix implications. Covers consumer, B2B, nonprofit, and product-led contexts; segment bases; segment attractiveness; fit; primary/secondary targets; differentiated versus concentrated targeting; perceptual maps; positioning statements; evidence gaps; and handoff to campaign, product, pricing, channel, or sales work. Do NOT use for standalone product positioning/category design without segmentation and target choice (use positioning), macro-environment scanning (use pestel), industry profit-pressure diagnosis (use porters-five-forces), value-curve redesign/new-demand creation (use blue-ocean-strategy), product-market growth-path selection (use ansoff-matrix), or tactical marketing-mix design alone.
About this listing
Category
Growth & marketing
Reported license
CC-BY-4.0
Listing language (estimated)
English
Review status
Not individually reviewed
Agent compatibility
Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.
Claude Code
Codex
Cursor
GitHub Copilot
Gemini CLI