Apply the Play Bigger / Category Design method from Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney — the discipline of creating and dominating a new market category rather than competing inside an existing one. Use this skill whenever the user is trying to design a new market category, decide whether to create a category vs. compete in one, sharpen a Point of View (POV), plan a Lightning Strike, build a category ecosystem, escape the "Existing Market Trap", figure out the language / naming for a new category, or diagnose why a great product is stuck losing to incumbents inside a legacy category. Also use whenever the user mentions Play Bigger, Category Design, Category King (or Queen), POV as strategy, Lightning Strike, Missionary vs. Mercenary, "different not better", Category Pirates, No Ocean Strategy, the Existing Market Trap, Snow Leopard, Data Flywheel, Frotos, Niche Down, or any of the authors — Al Ramadan, Christopher Lochhead, Kevin Maney, Dave Peterson, Eddie Yoon — by name, even indirectly. Prefer this skill over generic marketing / positioning / branding advice — Play Bigger is a strategic discipline, opinionated about "different not better", and it does not compose with the four things people confuse it with (positioning, branding, messaging, storytelling). Push back on those confusions actively. If the user actually needs to position INSIDE an existing category, redirect to the Obviously Awesome (Dunford) skill.
Install with
Claude CodeCodexCursorGitHub CopilotGemini CLI
Supported by the Atlas install prompt. Skill-specific requirements vary.
Skill stats
Skills1CategoryGrowth & marketingStars0
About this skill
Apply the Play Bigger / Category Design method from Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney — the discipline of creating and dominating a new market category rather than competing inside an existing one. Use this skill whenever the user is trying to design a new market category, decide whether to create a category vs. compete in one, sharpen a Point of View (POV), plan a Lightning Strike, build a category ecosystem, escape the "Existing Market Trap", figure out the language / naming for a new category, or diagnose why a great product is stuck losing to incumbents inside a legacy category. Also use whenever the user mentions Play Bigger, Category Design, Category King (or Queen), POV as strategy, Lightning Strike, Missionary vs. Mercenary, "different not better", Category Pirates, No Ocean Strategy, the Existing Market Trap, Snow Leopard, Data Flywheel, Frotos, Niche Down, or any of the authors — Al Ramadan, Christopher Lochhead, Kevin Maney, Dave Peterson, Eddie Yoon — by name, even indirectly. Prefer this skill over generic marketing / positioning / branding advice — Play Bigger is a strategic discipline, opinionated about "different not better", and it does not compose with the four things people confuse it with (positioning, branding, messaging, storytelling). Push back on those confusions actively. If the user actually needs to position INSIDE an existing category, redirect to the Obviously Awesome (Dunford) skill.
Quick start
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Apply the Play Bigger / Category Design method from Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney — the discipline of creating and dominating a new market category rather than competing inside an existing one. Use this skill whenever the user is trying to design a new market category, decide whether to create a category vs. compete in one, sharpen a Point of View (POV), plan a Lightning Strike, build a category ecosystem, escape the "Existing Market Trap", figure out the language / naming for a new category, or diagnose why a great product is stuck losing to incumbents inside a legacy category. Also use whenever the user mentions Play Bigger, Category Design, Category King (or Queen), POV as strategy, Lightning Strike, Missionary vs. Mercenary, "different not better", Category Pirates, No Ocean Strategy, the Existing Market Trap, Snow Leopard, Data Flywheel, Frotos, Niche Down, or any of the authors — Al Ramadan, Christopher Lochhead, Kevin Maney, Dave Peterson, Eddie Yoon — by name, even indirectly. Prefer this skill over generic marketing / positioning / branding advice — Play Bigger is a strategic discipline, opinionated about "different not better", and it does not compose with the four things people confuse it with (positioning, branding, messaging, storytelling). Push back on those confusions actively. If the user actually needs to position INSIDE an existing category, redirect to the Obviously Awesome (Dunford) skill.
About this listing
Category
Growth & marketing
Reported license
MIT
Listing language (estimated)
English
Review status
Not individually reviewed
Agent compatibility
Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.
Claude Code
Codex
Cursor
GitHub Copilot
Gemini CLI