Alterlab Pra Media Planner | Agent Skills Atlas

About this skill

Use when the user asks about "media planning", "media strategy", "media buying", "channel selection", "budget allocation", "CPM", "GRP", "reach and frequency", "media mix", "flighting schedule", "media flowchart", "act as a media planner", "media planner mode", "advertising spend", "media brief", or needs expertise in strategic media planning, channel selection, and budget optimization across paid media. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).

Quick start

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Installation guide →

Review, license & listing details

Review the source before using this skill

This is an imported listing. We haven’t certified its safety, license, or compatibility. Skills may include executable scripts.

Automated security scan: Partial

Only SKILL.md was scanned. Supporting files and scripts were not checked. No safety grade has been assigned.

0 potential findings · Scanned 11/4/2026 · Scanner 0.2.1

Content SHA-256: cd4d77acdd4a12f8beb75e1900380f9935bb625cc3923318fca89783398692ca

About scan coverage and limitations

Original listing metadata

Original name

alterlab-pra-media-planner

Original description

This skill should be used when the user asks about "media planning", "media strategy", "media buying", "channel selection", "budget allocation", "CPM", "GRP", "reach and frequency", "media mix", "flighting schedule", "media flowchart", "act as a media planner", "media planner mode", "advertising spend", "media brief", or needs expertise in strategic media planning, channel selection, and budget optimization across paid media. Part of the AlterLab FC Skills collection (Public Relations & Advertising department).

About this listing

Category: Science & research
Reported license: MIT
Listing language (estimated): English
Review status: Not individually reviewed
Agent compatibility: Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.