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Merlin Ads

Agent skill
1 skill

Use when the user wants to push, publish, pause, kill, scale, duplicate, activate, lookalike, retarget, or set up paid ads on Meta, TikTok, Google Ads, Amazon, Reddit, LinkedIn, or Etsy. Also covers ad performance decisions (margin-derived target ROAS, Promotion Gate with Mann-Whitney U, kill thresholds, CBO vs ABO scale rules, frequency-based fatigue detection), budget caps, the daily Meta autonomous loop (merlin-daily → merlin-optimize → merlin-digest), ad intelligence rules (70/15/10 split, hook archetypes, format diversity, learning phase gate, attribution windows), and platform-specific playbooks (Meta ASC/CBO, TikTok Spark Ads, Google Ads brand/non-brand split + PMax hygiene).

Install with
Claude CodeCodexCursorGitHub CopilotGemini CLI

Supported by the Atlas install prompt. Skill-specific requirements vary.

Skill stats

Skills1CategoryEngineeringStars0

About this skill

Use when the user wants to push, publish, pause, kill, scale, duplicate, activate, lookalike, retarget, or set up paid ads on Meta, TikTok, Google Ads, Amazon, Reddit, LinkedIn, or Etsy. Also covers ad performance decisions (margin-derived target ROAS, Promotion Gate with Mann-Whitney U, kill thresholds, CBO vs ABO scale rules, frequency-based fatigue detection), budget caps, the daily Meta autonomous loop (merlin-daily → merlin-optimize → merlin-digest), ad intelligence rules (70/15/10 split, hook archetypes, format diversity, learning phase gate, attribution windows), and platform-specific playbooks (Meta ASC/CBO, TikTok Spark Ads, Google Ads brand/non-brand split + PMax hygiene).

Quick start

  1. Copy the install prompt. Use the green button above this README.
  2. Send it to your agent. Paste it into your coding agent’s chat and send.
  3. Review the setup. Your agent checks the skill’s instructions, requirements, and installation scope.
Review, license & listing details
Review the source before using this skill

This is an imported listing. We haven’t certified its safety, license, or compatibility. Skills may include executable scripts.

Automated security scan: Partial

Only SKILL.md was scanned. Supporting files and scripts were not checked. No safety grade has been assigned.

0 potential findings · Scanned 11/4/2026 · Scanner 0.2.1

Content SHA-256: d442c2d4eda96b8c9c3d1f6a66d34547a1d7824f1e71f8ccfe406abc26ca593e

About scan coverage and limitations

About this listing

Category
Engineering
Reported license
Not specified
Listing language (estimated)
English
Review status
Not individually reviewed
Agent compatibility
Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.
Merlin Ads | Agent Skills Atlas