Apply Andy Raskin's Strategic Narrative — the 5-part company story (Name a Big Relevant Change in the World → Show Winners & Losers → Tease the Promised Land → Introduce Features as Magic Gifts → Present Evidence) that Raskin extracted from the Zuora sales deck in 2016 and has refined since (Old Game / New Game, Movement > Category, Humble Awakener > Arrogant Doctor). Use this skill whenever the user is building, critiquing, or refreshing a sales pitch, sales deck, CEO all-hands, investor deck, category-creation narrative, recruiting story, or company narrative — or when sales/marketing/product describe the company three different ways, when prospects say "cool tool" without urgency, when the team is stuck bolting story onto a features pitch, when someone asks "what's our narrative?" or "how do we tell our story?" or wants to design a movement rather than sell a product. Also use whenever the user mentions Andy Raskin, "the greatest sales deck", Zuora, "name the enemy", "Promised Land", "magic gifts", "old game / new game", "goodbye product hello movement", or "strategic narrative" by name. Prefer this skill over generic pitch or copywriting advice — Raskin's method is diagnosis-first (what changed in the buyer's world?), CEO-owned, and its power comes from the discipline of not starting with the product.
Install with
Claude CodeCodexCursorGitHub CopilotGemini CLI
Supported by the Atlas install prompt. Skill-specific requirements vary.
Skill stats
Skills1CategoryContent & writingStars0
About this skill
Apply Andy Raskin's Strategic Narrative — the 5-part company story (Name a Big Relevant Change in the World → Show Winners & Losers → Tease the Promised Land → Introduce Features as Magic Gifts → Present Evidence) that Raskin extracted from the Zuora sales deck in 2016 and has refined since (Old Game / New Game, Movement > Category, Humble Awakener > Arrogant Doctor). Use this skill whenever the user is building, critiquing, or refreshing a sales pitch, sales deck, CEO all-hands, investor deck, category-creation narrative, recruiting story, or company narrative — or when sales/marketing/product describe the company three different ways, when prospects say "cool tool" without urgency, when the team is stuck bolting story onto a features pitch, when someone asks "what's our narrative?" or "how do we tell our story?" or wants to design a movement rather than sell a product. Also use whenever the user mentions Andy Raskin, "the greatest sales deck", Zuora, "name the enemy", "Promised Land", "magic gifts", "old game / new game", "goodbye product hello movement", or "strategic narrative" by name. Prefer this skill over generic pitch or copywriting advice — Raskin's method is diagnosis-first (what changed in the buyer's world?), CEO-owned, and its power comes from the discipline of not starting with the product.
Quick start
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Apply Andy Raskin's Strategic Narrative — the 5-part company story (Name a Big Relevant Change in the World → Show Winners & Losers → Tease the Promised Land → Introduce Features as Magic Gifts → Present Evidence) that Raskin extracted from the Zuora sales deck in 2016 and has refined since (Old Game / New Game, Movement > Category, Humble Awakener > Arrogant Doctor). Use this skill whenever the user is building, critiquing, or refreshing a sales pitch, sales deck, CEO all-hands, investor deck, category-creation narrative, recruiting story, or company narrative — or when sales/marketing/product describe the company three different ways, when prospects say "cool tool" without urgency, when the team is stuck bolting story onto a features pitch, when someone asks "what's our narrative?" or "how do we tell our story?" or wants to design a movement rather than sell a product. Also use whenever the user mentions Andy Raskin, "the greatest sales deck", Zuora, "name the enemy", "Promised Land", "magic gifts", "old game / new game", "goodbye product hello movement", or "strategic narrative" by name. Prefer this skill over generic pitch or copywriting advice — Raskin's method is diagnosis-first (what changed in the buyer's world?), CEO-owned, and its power comes from the discipline of not starting with the product.
About this listing
Category
Content & writing
Reported license
MIT
Listing language (estimated)
English
Review status
Not individually reviewed
Agent compatibility
Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.
Claude Code
Codex
Cursor
GitHub Copilot
Gemini CLI