About this skill
Use when designing brand voice, marketing positioning, mascot or character design, narrative arcs in product onboarding, or any expressive surface where the design must communicate personality. Trigger when picking how a brand "feels" (rebellious, nurturing, sage-like), when designing storytelling for marketing, or when reviewing why a brand voice feels generic. Archetypes is one of the foundational principles in ''Universal Principles of Design'' (Lidwell, Holden, Butler 2003), grounded in Jung''s analytical psychology and widely applied in branding, storytelling, and product personality.
Quick start
- Copy the install prompt. Use the green button above this README.
- Send it to your agent. Paste it into your coding agent’s chat and send.
- Review the setup. Your agent checks the skill’s instructions, requirements, and installation scope.
Review, license & listing details
This is an imported listing. We haven’t certified its safety, license, or compatibility. Skills may include executable scripts.
Only SKILL.md was scanned. Supporting files and scripts were not checked. No safety grade has been assigned.
0 potential findings · Scanned 11/4/2026 · Scanner 0.2.1
Content SHA-256: 70e44fe0796d69587b556903e1957a9e9fd8d251533db3fcfc221969a5bda81d
About this listing
- Category
- Growth & marketing
- Reported license
- Apache-2.0
- Listing language (estimated)
- English
- Review status
- Not individually reviewed
- Agent compatibility
- Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.