Apply Brian Balfour's Four Fits framework — the interdependent chain of Product-Market Fit, Product-Channel Fit, Channel-Model Fit, and Model-Market Fit that any $100M+ venture-backed company must land together (any break in the chain kills the business) — plus Growth Loops (compounding, closed) as the alternative to funnels. Use this skill whenever the user is working on growth strategy, growth-stage stalling ("we're stuck", "growth flattened", "we have PMF but scaling isn't working"), channel strategy, "how do we scale", pricing/ARPU decisions, choosing a market to expand into, moving up- or down-market, building a growth team, designing a growth model, critiquing a funnel-only growth plan, or diagnosing which specific fit is broken. Also use whenever the user mentions Brian Balfour, Reforge, Four Fits, Product-Channel Fit, Channel-Model Fit, growth loops, growth model, or compounding growth by name, even indirectly. Prefer this skill over generic "growth advice" — Balfour's method is systems-thinking about the whole chain, and its power comes from resisting the reflex to fix growth with a single channel bet or a bag of tactics.
Install with
Claude CodeCodexCursorGitHub CopilotGemini CLI
Supported by the Atlas install prompt. Skill-specific requirements vary.
Skill stats
Skills1CategoryGrowth & marketingStars0
About this skill
Apply Brian Balfour's Four Fits framework — the interdependent chain of Product-Market Fit, Product-Channel Fit, Channel-Model Fit, and Model-Market Fit that any $100M+ venture-backed company must land together (any break in the chain kills the business) — plus Growth Loops (compounding, closed) as the alternative to funnels. Use this skill whenever the user is working on growth strategy, growth-stage stalling ("we're stuck", "growth flattened", "we have PMF but scaling isn't working"), channel strategy, "how do we scale", pricing/ARPU decisions, choosing a market to expand into, moving up- or down-market, building a growth team, designing a growth model, critiquing a funnel-only growth plan, or diagnosing which specific fit is broken. Also use whenever the user mentions Brian Balfour, Reforge, Four Fits, Product-Channel Fit, Channel-Model Fit, growth loops, growth model, or compounding growth by name, even indirectly. Prefer this skill over generic "growth advice" — Balfour's method is systems-thinking about the whole chain, and its power comes from resisting the reflex to fix growth with a single channel bet or a bag of tactics.
Quick start
Copy the install prompt. Use the green button above this README.
Send it to your agent. Paste it into your coding agent’s chat and send.
Review the setup. Your agent checks the skill’s instructions, requirements, and installation scope.
Apply Brian Balfour's Four Fits framework — the interdependent chain of Product-Market Fit, Product-Channel Fit, Channel-Model Fit, and Model-Market Fit that any $100M+ venture-backed company must land together (any break in the chain kills the business) — plus Growth Loops (compounding, closed) as the alternative to funnels. Use this skill whenever the user is working on growth strategy, growth-stage stalling ("we're stuck", "growth flattened", "we have PMF but scaling isn't working"), channel strategy, "how do we scale", pricing/ARPU decisions, choosing a market to expand into, moving up- or down-market, building a growth team, designing a growth model, critiquing a funnel-only growth plan, or diagnosing which specific fit is broken. Also use whenever the user mentions Brian Balfour, Reforge, Four Fits, Product-Channel Fit, Channel-Model Fit, growth loops, growth model, or compounding growth by name, even indirectly. Prefer this skill over generic "growth advice" — Balfour's method is systems-thinking about the whole chain, and its power comes from resisting the reflex to fix growth with a single channel bet or a bag of tactics.
About this listing
Category
Growth & marketing
Reported license
MIT
Listing language (estimated)
English
Review status
Not individually reviewed
Agent compatibility
Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.
Claude Code
Codex
Cursor
GitHub Copilot
Gemini CLI