Generate specific, pitchable PR and earned-link angles for a brand — data stories from the brand's own operations, contrarian POVs on category assumptions, original research hooks, expert commentary opportunities, and newsjacking windows — matched to target publications, newsletters, podcasts, and aggregators where each angle fits. Emphasis is on the angle (the reason a journalist or editor would cover the brand) because the angle determines response rate far more than the target list does. Use this skill whenever a user asks about backlinks, PR strategy, digital PR, earned media, link building, HARO/Qwoted-style reactive PR, link bait, "get cited by {publication}," "how do we get covered," or when Entity & Topical Authority Mapper flagged earned media as an "Earn" action for closing an Entity gap. Chains opportunistically with brand-kit.md (brand facts, UVP, founders, proprietary data sources) and entity-topical-map.md (aggregators and publications already identified as Must-cover). When a SearchAtlas MCP is connected, leverages SA tools (rank tracking, brand vault, GBP, OTTO, LLM Visibility) first before falling back to generic web search.
Install with
Claude CodeCodexCursorGitHub CopilotGemini CLI
Supported by the Atlas install prompt. Skill-specific requirements vary.
Skill stats
Skills1CategoryDeveloper toolsStars0
About this skill
Generate specific, pitchable PR and earned-link angles for a brand — data stories from the brand's own operations, contrarian POVs on category assumptions, original research hooks, expert commentary opportunities, and newsjacking windows — matched to target publications, newsletters, podcasts, and aggregators where each angle fits. Emphasis is on the angle (the reason a journalist or editor would cover the brand) because the angle determines response rate far more than the target list does. Use this skill whenever a user asks about backlinks, PR strategy, digital PR, earned media, link building, HARO/Qwoted-style reactive PR, link bait, "get cited by {publication}," "how do we get covered," or when Entity & Topical Authority Mapper flagged earned media as an "Earn" action for closing an Entity gap. Chains opportunistically with brand-kit.md (brand facts, UVP, founders, proprietary data sources) and entity-topical-map.md (aggregators and publications already identified as Must-cover). When a SearchAtlas MCP is connected, leverages SA tools (rank tracking, brand vault, GBP, OTTO, LLM Visibility) first before falling back to generic web search.
Quick start
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Generate specific, pitchable PR and earned-link angles for a brand — data stories from the brand's own operations, contrarian POVs on category assumptions, original research hooks, expert commentary opportunities, and newsjacking windows — matched to target publications, newsletters, podcasts, and aggregators where each angle fits. Emphasis is on the angle (the reason a journalist or editor would cover the brand) because the angle determines response rate far more than the target list does. Use this skill whenever a user asks about backlinks, PR strategy, digital PR, earned media, link building, HARO/Qwoted-style reactive PR, link bait, "get cited by {publication}," "how do we get covered," or when Entity & Topical Authority Mapper flagged earned media as an "Earn" action for closing an Entity gap. Chains opportunistically with brand-kit.md (brand facts, UVP, founders, proprietary data sources) and entity-topical-map.md (aggregators and publications already identified as Must-cover). When a SearchAtlas MCP is connected, leverages SA tools (rank tracking, brand vault, GBP, OTTO, LLM Visibility) first before falling back to generic web search.
About this listing
Category
Developer tools
Reported license
MIT
Listing language (estimated)
English
Review status
Not individually reviewed
Agent compatibility
Atlas installation supports Claude Code, Codex, and Cursor. Skill-specific dependencies and features are checked during setup.
Claude Code
Codex
Cursor
GitHub Copilot
Gemini CLI