Use when the user wants to push, publish, pause, kill, scale, duplicate, activate, lookalike, retarget, or set up paid ads on Meta, TikTok, Google Ads, Amazon, Reddit, LinkedIn, or Etsy. Also covers ad performance decisions (margin-derived target ROAS, Promotion Gate with Mann-Whitney U, kill thresholds, CBO vs ABO scale rules, frequency-based fatigue detection), budget caps, the daily Meta autonomous loop (merlin-daily → merlin-optimize → merlin-digest), ad intelligence rules (70/15/10 split, hook archetypes, format diversity, learning phase gate, attribution windows), and platform-specific playbooks (Meta ASC/CBO, TikTok Spark Ads, Google Ads brand/non-brand split + PMax hygiene).
EnglishUse when the user wants Discord notifications, Slack posts, email marketing (Klaviyo audit, campaign creation, cold outbound, flows, deliverability, RFM segmentation), SMS marketing (Postscript/Attentive/Klaviyo SMS, TCPA compliance, A2P 10DLC, flows, campaign cadence), Reddit organic prospecting/drafting/posting, Threads posts, competitor ad intelligence via Meta Ad Library, or any non-paid social/community channel. Covers the 6 essential DTC email flows with revenue-mix benchmarks, post-Apple-MPP engagement benchmarks (click rate as real signal), RFM segmentation, deliverability basics (SPF/DKIM/DMARC, Google/Yahoo 2024 requirements), subject + preheader rules, SMS compliance (TCPA quiet hours, 10DLC, STOP keywords) + essential SMS flows + campaign cadence, first-touch/linear/time-decay attribution models, Reddit's 7-layer compliance preflight, and the weekly competitor ad scan with hook extraction.
English
AGENT SKILLS ATLASIncludes Merlin Ads and Merlin Social.
Claude Code
Codex
Cursor
GitHub Copilot
Gemini CLISupported by the Atlas install prompt. Skill-specific requirements vary.
Pack stats
What’s included
Merlin Ads
Use when the user wants to push, publish, pause, kill, scale, duplicate, activate, lookalike, retarget, or set up paid ads on Meta, TikTok, Google Ads, Amazon, Reddit, LinkedIn, or Etsy. Also covers ad performance decisions (margin-derived target ROAS, Promotion Gate with Mann-Whitney U, kill thresholds, CBO vs ABO scale rules, frequency-based fatigue detection), budget caps, the daily Meta autonomous loop (merlin-daily → merlin-optimize → merlin-digest), ad intelligence rules (70/15/10 split, hook archetypes, format diversity, learning phase gate, attribution windows), and platform-specific playbooks (Meta ASC/CBO, TikTok Spark Ads, Google Ads brand/non-brand split + PMax hygiene).
Merlin Social
Use when the user wants Discord notifications, Slack posts, email marketing (Klaviyo audit, campaign creation, cold outbound, flows, deliverability, RFM segmentation), SMS marketing (Postscript/Attentive/Klaviyo SMS, TCPA compliance, A2P 10DLC, flows, campaign cadence), Reddit organic prospecting/drafting/posting, Threads posts, competitor ad intelligence via Meta Ad Library, or any non-paid social/community channel. Covers the 6 essential DTC email flows with revenue-mix benchmarks, post-Apple-MPP engagement benchmarks (click rate as real signal), RFM segmentation, deliverability basics (SPF/DKIM/DMARC, Google/Yahoo 2024 requirements), subject + preheader rules, SMS compliance (TCPA quiet hours, 10DLC, STOP keywords) + essential SMS flows + campaign cadence, first-touch/linear/time-decay attribution models, Reddit's 7-layer compliance preflight, and the weekly competitor ad scan with hook extraction.
Quick start
- Choose your skills. Select individual skills above, or choose the entire pack.
- Copy the install prompt. Use Copy install prompt above the list.
- Send it to your agent. Paste into your coding agent’s chat. Your agent reviews the source and guides the setup.
Try it with your agent
After installation, start with a request like:
Use the Merlin Ads skill to help with my task.
Ask me for the context you need before getting started.Requirements & license
- A coding agent that can access your project files and install skills.
- Your agent checks each skill’s instructions, dependencies, and permissions during setup.
- License details are not provided in these listings. Check the author’s terms before using the skills.